Sam is an award-winning director of films and commercials, celebrated for his distinct vision and engaging storytelling. He began his career on Sunday Morning CBeebies, gaining valuable experience before graduating from the University of Greenwich. After spending a year working in Soho, he joined the production company Praxima.

Now skillfully directing commercials, branded content, music videos, and short films, Sam’s debut feature, “The Pay Day”, has entered a distribution partnership with Vertical Entertainment for audiences in the US and UK.

Sam's passion and hard work have earned him over 19 awards, including “Best Director” at both the New York Film Awards and the Los Angeles Film Awards.